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DSers Help Center Core Features Tutorial, Settings & Customization Assign Cents: Make Your Product Prices Look Clean and Professional

Assign Cents: Make Your Product Prices Look Clean and Professional

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Stop showing customers ugly decimals like $14.3721. Standardize your prices in seconds.

Note: In dropshipping, product prices often come out as messy calculations. Your pricing rule says ×2.5 on a 10.43 costitem,andsuddenlyyourstoreshows10.43costitem,andsuddenlyyourstoreshows26.075. Customers notice. They might not know why, but a price like 26.07feelslesstrustworthythan26.07feelslesstrustworthythan26.99.

This tutorial covers one simple but powerful feature in Settings > Pricing & Currencies:

assgin cents

Assign Cents – Automatically replace the decimal (cents) value of every product price with your chosen number.

By the end, every product in your store will have consistent, professional-looking prices.

Click here to start dropshipping now with DSers

Step-by-Step: Set Up Assign Cents

Step 1: Navigate to Assign Cents

  1. Log in to your DSers account.
  2. Go to Settings > Pricing & Currencies.
  3. Assign cents section is beside the Pricing Templete.
location of assign cents

Step 2: Set the Cent Value for Sale Price

  • Check the Assign cents checkbox under "Price."
  • Enter your desired cent value in the input box (e.g., 99, 95, or 00).

Step 3 (Optional): Set the Cent Value for Compared-at Price

If you use "compare at" pricing (regular price before discount):

  • Check the Assign compared at cents checkbox.
  • Enter your desired cent value.

Step 4: Save

  • Click Save at the bottom of the page.
Note: Wix products do not support "Compared at price" rounding. This feature works for all other platforms.
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Best Practices: Which Cent Value Should You Use?

Cent Value Best For Example
.99 Most dropshipping stores – standard retail psychology $19.99
.95 Discount or wholesale-style stores $14.95
.00 High-end or luxury positioning $49.00
Pro Tip: Be consistent. Don't mix .99 on some products and .95 on others. A consistent format across all products builds brand trust and looks more professional.

Where Assign Cents Fits in the Pricing Flow

DSers applies features in a specific order. Understanding this flow helps you debug unexpected results.

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Step 1: Pricing rule calculates base price
         Example: $10.43 USD
                    ↓
Step 2: Currency Exchange Rate converts USD to your store currency
         Example: $14.08 CAD
                    ↓
Step 3: Assign Cents replaces the decimal value
         Example: $14.08 CAD → $14.99 CAD
                    ↓
Final price on your store: $14.99 CAD

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