Store Currency & Exchange Rates: How to Price Across Different Currencies

Master multi-currency pricing. Never lose money on exchange rates again.

Note: In dropshipping, most beginners don't realize they have a currency problem until their first payout arrives. You list a product for $19.99 USD. A customer in Canada buys it. Your store converts it to CAD. But DSers pays your supplier in USD. If your exchange rate settings are wrong, you eat the difference.

This tutorial walks you through two related but separate settings in Settings > Pricing & Currencies:

1. Store Currency: The currency your store sells in
2. Exchange Rate: How DSers converts USD prices into your store currency

By the end, your prices will be accurate in any currency, and your profit margin will be protected—even when exchange rates fluctuate.

Part 1: Store Currency – The Foundation

How Store Currency Works in DSers

DSers calculates everything in USD by default. Your supplier prices on AliExpress are in USD. Your pricing rules run in USD. The Store Currency setting tells DSers which currency your store actually sells in (EUR, GBP, CAD, AUD, etc.).

When you first authorize your store, DSers automatically pulls your store's currency. If no currency is retrieved, USD is set as the default.

Note: Store currency is a store-level setting. If you manage multiple stores in DSers, each store can have its own currency.

How to Check Your Store Currency

1. Log in to your DSers account.
2. Go to Settings > Pricing & Currencies.
3. In the Pricing Templates section, locate your store.
4. Look at the Currency selector next to "Store Currency" to see which currency is currently applied.

If the currency shown does not match your actual store currency, contact DSers Customer Support with a screenshot of your store's currency settings to request an update.

Part 2: Exchange Rate – The Conversion Logic

Once your store currency is set (and it's not USD), DSers automatically converts your USD-calculated prices into your store currency using an exchange rate.

Two Ways to Set Exchange Rates

DSers gives you two options for how this conversion happens:

How to Switch to Custom Fixed Rate?

1. First, select the radio button for your preferred option (Real-time or Custom).
2. If you selected Custom, the input box becomes editable. Enter your desired exchange rate.
3. Click Save.

Note: The Custom exchange rate input box is grayed out (disabled) until you select it.

Behind the Scenes: How DSers Handles Two Different Rates

Here's the part that catches most people off guard. DSers actually uses two different exchange rates depending on the action:

Why This Matters

Let's walk through an example to see why this protects your profit:

The custom rate only applies to what you show customers. The reference price shown in DSers before you confirm the order—which uses the real market rate—helps you understand the actual cost context. This means you can build a safety buffer into your displayed prices without affecting your reference calculations.