DSers Advanced pricing rule is a feature available in paid plans that allows you to apply a comprehensive pricing formula to price your product based on cost ranges shown in your stores. You can use this pricing rule when you want to take into consideration all kinds of fees that may occur, such as shipping fees, profit margins, taxes and so on.
Read below to understand the Advanced pricing formula and how to form your pricing template.
In the Pricing Templates part, find the store for which you want to set currencies and pricing rules.
For Store Currency, make sure the currency selected is consistent with your store currency. If you need to convert USD to your store currency for products that would be pushed to your store, turn on in the same line of Currency Exchange Rates and set it up as per your need.
Turn on to the right of Pricing Rule to enable the pricing rule.
Click in front of "Advanced pricing rule".
Click to the right of "Set Pricing Rules Details".
In the Pop-up, check the formula and figure out how it works by reading the following section.
Fill in your desired numbers in each Input box.
(Optional) To activate Compared at price:
Check Compared at Price checkbox.
Click in the Symbol selector and select or .
Enter the number you desire in the next Input box.
(Optional) To activate Compared at price:
Check Compared at Price checkbox.
Click in the Symbol selector and select or depending if you want to multiply the original Product Cost, or if you want to add a certain amount to it. Enter the number you desire in the Input box.
(Optional) To activate shipping cost:
Check Shipping Cost Setting for the cost range for which you want to use the shipping cost setting and click on it.
You can choose to set Platform-based settings or set a fixed shipping cost.
For example, you choose United States as shipping destination and AliExpress standard shipping as shipping method here.
If the product supplier supports your selected options, DSers will set the product shipping cost value to corresponding shipping cost of $xx. If not supported, DSers will set the shipping cost as $0.
(Optional) To bulk apply shipping cost settings, check Shipping Cost checkbox at the top.
Click to save your changes for the template.
Click to save your selection of the Advanced pricing rule.
Understand how to use the formula
Before you can understand the formula, learn the explanations of some related concepts.
Term
Explanation
Product Cost
Cost of the product you import from your supplier
Shipping Cost
Cost of the shipping
Profit %
The profit percentage that you want.
Fixed Profit
A fixed amount added to the product price in addition to the Profit %.
Breakeven %
A fixed percentage of the product price to cover all the sale-related fees (e.g. Shopify or WooCommerce fees, Paypal fees, and taxation).
Minimum Profit
The minimum fixed amount of profit you want to make on a product.
There exist two situations where you may use different formulas:
Situation 1
Generally, your formula is Price value = [(Product Cost + Shipping Cost) × (1+ Profit %) + Fixed Profit] / (1 - Breakeven %).
#
Term
Value
1
Product Cost
30.00 (USD)
2
Shipping Cost
5.00 (USD)
3
Profit %
100%
4
Fixed Profit
1 (USD)
5
Minimum Profit
10 (USD)
6
Breakeven %
30%
The calculation process will be: [($30.00 + $5.00) * (1 + 100%] + $1] / (1 - 30%) = $101.43. The Product price will be $101.43 in your store.
Situation 2
If the Final Profit ((Product Cost + Shipping Cost) × Profit % + Fixed Profit) is lower than the Minimum Profit you set, the formula will be Price Value= [(Product Cost + Shipping Cost) + Minimum Profit] / (1 - Breakeven %). For example, you can calculate the final price as follows:
#
Term
Value
1
Product Cost
5
2
Shipping Cost
2.00 (USD)
3
Profit %
100%
4
Fixed Profit
1 (USD)
5
Minimum Profit
10 (USD)
6
Breakeven %
30%
The calculation process is ($5.00 + $2.00) + $10] / (1 - 30%) = $24.29. So the Product price will be $24.29 in your store.If you want to apply the currency rate to your product price or set a specific cent value for your retail price, learn how to set Currency Exchange Rates and Assign cents.For some products, you may want to price for them manually. Learn how to edit the product prices manually.Refer to the related articles below to learn the Basic pricing rule and the Standard pricing rule.
Settings > Sales channel Setting > Pricing & Currencies.
in the same line of Currency Exchange Rates and set it up as per your need.
Turn on 
in front of "Advanced pricing rule".
Compared at Price checkbox. 
in the Symbol selector and select 
or 
.
Enter the number you desire in the next Input box. 
to save your changes for the template.
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