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DSers Help Center >> Set Up Your DSers/Configure your DSers stores, Set Up Your DSers, Shopify, WooCommerce, Wix, Jumpseller >> Set your Advanced pricing rule

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Set your Advanced pricing rule

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DSers Advanced pricing rule is a paid feature that allows you to apply a comprehensive pricing formula to price your product prices shown in your stores.

You can use this pricing rule when you want to take into consideration all kinds of fees that may occur, such as shipping fees, profit margins, taxes and so on. Read below to understand the Advanced pricing formula and how to form your own pricing template.

How to set your Advanced pricing rule

Login to DSers > Settings > Sales channel Setting > Pricing Rule.
In the Pricing Templates part, turn on to the right of the store for which you want to activate the feature.
Click in front of "Advanced pricing rule".
Click to the right of "Set Pricing Rules Details".
In the Pop-up, check the formula and figure out how it works in the following section.
Fill in your desired numbers in each Input box.
(Optional) To activate Compared at price:
1. Check Compared at Price checkbox.
2. Click in the Symbol selector and select or . Enter the number you desire in the next Input box.
(Optional) To activate shipping cost:
1. Under "Shipping Cost Setting", you can choose to set shipping cost based on your selected shipping destination and shipping method or set a fixed shipping cost.
2. Check Add Shipping Cost for the cost range of the products that you want to apply the shipping cost.

To bulk apply shipping cost, check the dsers-check-box Shipping Cost checkbox at the top.

At the bottom right of the Pop-up, click SAVE.
Click SAVE.

Understand how to use the formula

Before you can understand the formula, learn the explanations of some related concepts.

Term	Explanation
Product Cost	Cost of the product you import from AliExpress
Shipping Cost	Cost of the shipping
Profit %	The profit percentage that you want.
Fixed Profit	A fixed amount added to the product price in addition to the Profit %.
Breakeven %	A fixed percentage of the product price to cover all the sale-related fees (e.g. Shopify or WooCommerce fees, Paypal fees, and taxes).
Minimum Profit	The minimum fixed amount of profit you want to make on a product.

There exist two situations where you may use different formulas:

Situation 1

Generally, your formula is Price value = [(Product Cost + Shipping Cost) × (1+ Profit %) + Fixed Profit] / (1 - Breakeven %).

#	Product Cost	30.00 (USD)
1	Shipping Cost	5.00 (USD)
2	Profit %	100%
3	Fixed Profit	1 (USD)
4	Minimum Profit	10 (USD)
5	Breakeven %	30%

The calculation process will be: [($30.00 + $5.00) * (1 + 100%] + $1] / (1 - 30%) = $101.43. The Product price will be $101.43 in your store.

Situation 2

If the Final Profit ((Product Cost + Shipping Cost) × Profit % + Fixed Profit) is lower than the Minimum Profit you set, the formula will be Price Value= [(Product Cost + Shipping Cost) + Minimum Profit] / (1 - Breakeven %).

For example, you can calculate the final price as follows:

#	Product Cost	5.00 (USD)
1	Shipping Cost	2.00 (USD)
2	Profit %	100%
3	Fixed Profit	1 (USD)
4	Minimum Profit	10 (USD)
5	Breakeven %	30%

The calculation process is ($5.00 + $2.00) + $10] / (1 - 30%) = $24.29. So the Product price will be $24.29 in your store.

If you want to apply the currency rate to your product price or set a specific cent value for your retail price, learn how to set Currency and Assign cents.

For some products, you may want to price for them manually. Learn how to edit the product prices manually.

Set your pricing rules

Set your Basic pricing rule

Set your Standard pricing rule

How to set your Advanced pricing rule

Understand how to use the formula

Situation 1

Situation 2

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