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Set your Advanced pricing rule

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DSers Advanced pricing rule allows you to apply a comprehensive pricing formula to price your product prices shown on Shopify. It takes into consideration all kinds of fees that may occur, the minimal amount of profit you want to make on a product, and so on. Read below to understand the Advanced pricing formula and form your own pricing template.

How to set your Advanced pricing rule

  1. Login to DSers > dsers-settings Settings > Pricing Rule.
  2. In the Pricing Templates part, turn on dsers-status-off to the right of the store for which you want to activate the feature.
  3. Click dsers-radio-button-unchecked in front of “Advanced pricing rule”.
  4. Click dsers-settings to the right of “Set Pricing Rules Details”.
  5. In the Pop-up, check the formula and figure out how it works in the following section.
  6. Fill in your desired numbers in each Input box.
  7. (Optional) To activate Compared at price:
    1. Check dsers-check-box Compared at Price checkbox.
    2. Click dsers-arrow-dropdown in the Symbol selector and select dsers-multiply or dsers-add. Enter the number you desire in the next Input box.
  8. (Optional) To activate shipping cost:
    1. Under “Shipping Cost Setting”, you can choose to set shipping cost based on your selected shipping destination and shipping method or set a fixed shipping cost.
    2. Check dsers-check-box Add Shipping Cost for the cost range of the products that you want to apply the shipping cost.
  9. 💡 TIP

    To bulk apply shipping cost, check Shipping Cost checkbox at the top.


  10. Click Save.

Understand how to use the formula

Before you can understand the formula, learn the explanations of some related concepts.

Term

Explanation

Product Cost

Cost of the product you import from AliExpress

Shipping Cost

Cost of the shipping

Profit %

The profit percentage that you want.

Fixed Profit

A fixed amount added to the product price in addition to the Profit %.

Breakeven %

A fixed percentage of the product price to cover all the sale-related fees (e.g. Shopify or WooCommerce fees, Paypal fees, and taxation).

Minimum Profit

The minimum fixed amount of profit you want to make on a product.

There exist two situations where you may use different formulas:

Situation 1:

Generally, your formula is Price value = [(Product Cost + Shipping Cost) × (1+ Profit %) + Fixed Profit] / (1 - Breakeven %).

#

Product Cost

30.00 (USD)

1

Shipping Cost

5.00 (USD)

2

Profit %

100%

3

Fixed Profit

1 (USD)

4

Minimum Profit

10 (USD)

5

Breakeven %

30%

The calculation process will be: [($30.00 + $5.00) * (1 + 100%] + $1] / (1 - 30%) = $101.43. The Product price will be $101.43 in your store.

Situation 2:

If the Final Profit ((Product Cost + Shipping Cost) × Profit % + Fixed Profit) is lower than the Minimum Profit you set, the formula will be Price Value= [(Product Cost + Shipping Cost) + Minimum Profit] / (1 - Breakeven %).

For example, you can calculate the final price as follows:

#

Product Cost

5.00 (USD)

1

Shipping Cost

2.00 (USD)

2

Profit %

100%

3

Fixed Profit

1 (USD)

4

Minimum Profit

10 (USD)

5

Breakeven %

30%

The calculation process is ($5.00 + $2.00) + $10] / (1 - 30%) = $24.29. So the Product price will be $24.29 in your store.

Learn how to set Currency and Assign cents as well.

For some products, you may want to deactivate the pricing rule. Learn how to edit the product prices manually.

Related Articles

  • Set your pricing rules
  • Set your Basic pricing rule
  • Set your Standard pricing rule
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